hook rate metric to platform
Chase Mohseni
Add
Hook Rate = 3s views/impressions
Hold Rate = ThruPlays (15s viewed)/impressions
Add to:
- Dashboard
- Benchmarks
- Insights
This will give customers another sticky metrics to understand their creative and why it's working + it's a metric that isn't going to be scrutinized like CPA/ROAS - all users accept this data from Ads Manager.